Your company’s main purpose is helping customers. Without them, you wouldn’t have a company! Shocking, right? It’s pretty self-explanatory why thanking your customers is a good idea.
BE THE KIND OF PERSON YOU’D WANT TO BUY FROM
Can you think of a time when you were a customer, and had a bad experience because of the employees of the company you were buying from?
LTW’s president, John Lanphear, frequently relays stories of poor customer experiences he has seen so that LTW can learn from them. Nobody wants to be the kind of person who generates these kinds of conversations.
A FEW HOW-TO’S:
- Send your customers holiday treats (such as cookies or company gear), thanking them for their business in the past year.
- If an order has any unexpected delays, let the customer know and thank them for their patience. For them it’s often better to experience a delay that was foreseen and explained to them.
- Back-and-forth correspondence about orders with customers can take a lot of their valuable time – thank them for their help. Let them know their time spent with you is valuable and appreciated.
What are your thoughts? Do you have any other suggestions on how to thank customers? Let us know by sharing on social media!